He’s not kidding

A couple of things happened this evening.

1) This correspondent went with Mrs. correspondent to the mall on a quick shopping trip and seized the opportunity to rub his greasy paws on expensive hardware, gaze over people’s shoulders and generally be a creep at the Apple Store. A substantial amount of time was spent poking at the Macbook Pro with Retina Display . It’s an amazing piece of hardware, but here’s an important detail: the price for that thing starts at $2199. Now, this isn’t the place where you get told what do with your hard earned money. Apple sycophants will tell you it’s the only way to fly, but more balanced individuals will reason that 22 benjamins is way too much money for a notebook.

2) Later, Lea Verou tweeted a link to an old-ish Coding Horror post summarizing some points from Dan Ariely’s book Predictably Irrational. The first excerpt he quoted reads:

When Williams-Sonoma introduced bread machines, sales were slow. When they added a “deluxe” version that was 50% more expensive, they started flying off the shelves; the first bread machine now appeared to be a bargain.

If it wasn’t clear to you before, it should be by now: you’re not really supposed to buy the $2199 notebook. You’re supposed to think the $1199 one is a steal.