how did he?

Sic transit gloria interneti. One day you’re Digg or Myspace or Webvan or and you’re fending off investors like they’re a zombie horde. The world is your oyster. But one day Fortuna, velut luna, drops reality on you like a ton of bricks. It could be your corporate sponsor saying yours was a failed merger, or maybe your company, in which investors shoved $45 million, being acquired for the “pocket change” of $500,000. Talk about a liquidity event. “You know what’s not cooler than a million dollars? Half a million dollars.”

Save the magazine cover above (did you notice who wrote the article?) and keep it. Refer to it whenever someone talks about any web-based technology company as if they were an incumbent. Repeat to yourself: sic transit gloria interneti – internet glory is fleeting.